Marketing
This isn't about Martin, but their major competition. I don't have a degree in marketing, so maybe someone in sales can help me out here. What is the deal with Bob Taylor and his no internet policy? I...
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Maybe he feels it's selling out or something? But like you I'm dumbfounded about the restrictions also.
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I think it's as simple as protecting his dealers. He wants to prevent customers from bypassing their local Taylor dealer (unless they are willing to physically travel to a remote location), and he...
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I am told that Taylor feels this is a fair way of keeping the smaller shop in the picture, and keeps the price higher on the guitars. To me this is all BS. If I don't see what is available, I don't...
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Well if the main reason for doing that is to keep the big guys from outselling the small guys, then it's not very successful. Last week I went to the GC in East Brunswick, NJ and they had just about...
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Taylors are good guitars...a little "pricey" to be sure but good quality IMHO. To me their internet policy is somewhat of a deterrent from buying their guitars, though. Exposure is a large part of...
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You know..I learn about guitars online, mostly on good websites like Elderly. That's where I compare models, where I learn about specs, and where I see prices (a major factor). All of these facts...
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Collings does basically the same thing as Taylor by prohibiting dealers from quoting prices more than 10% off list either over the phone or over the Internet. They simply want to protect their local...
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I don't think it's about protecting the dealers so much as it is about maintaining a higher-price market niche. No internet sales equals less dealer vs dealer competition and no price information for...
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Martin prohibits their dealers from listing discounted prices online on new guitars - ever notice the large number of "$Call" prices listed by Martin dealers in their webpages?I remember on my recent...
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Tony,A minor clarification - Martin does allow discounted prices to be posted for the 15 Series and below.Now, off to Martin for the afternoon...Mac Carter
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Tony, I asked that same question when I took the factory tour about 2-3 years ago (I have taken it since, but this particular time the guide was VERY knowledgeable). And she said that Taylor was...
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Well it's not really the pricing that disturbs me, its the fact that dealers cant even mention that carry Taylors online (or in catalogues). "We also carry another well known brand of guitar but the...
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What does Sims say An educated consumer is our best customerT must think that an uneducated consumer is his best customer.You can find out what you need to know from the catalogue and at the...
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Godin will not advertise or allow internet pricing either....Javamusic IUMA.FranceMP3WCLH FM 90.7 Music Galley Stewart Records
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I do not own a taylor but I do visit the Taylor Forum because it is interesting to read the comments they have about Martins. As far as the Taylor Community goes, all you have to do is read on the...
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>>"Martin trusts has confidence in - their own product. Not arrogance, but true pride"Now THIS I believe sums it all up folks. I am not here to bash any brands, but I will say that if a...
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Yeah, what jh d18 said. . . I have no particular axe to grind against T***** guitars, but don't have much affection for the T***** culture. The night & day difference in atmosphere between here...
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